Puri

A Design Challenge

Puri is a fictional brand I made for a design challenge. It is a hard seltzer beverage that uses natural of ingredients to deliver a satisfying taste and a smile.

My goal was to design a complete brand collateral for a community driven beverage company that prioritizes health and natural ingredients. the primary font logo is actually structured around the brands secondary mark logo — the Puri smile. The packaging is designed to be almost like a new canvas with a graphic flavor laid on top. Almost to say, there are no surprises here; here is what is inside of your drink. Puri is the next big competitor in the hard seltzer industry.